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About Luxaflex

a brand built on innovation


With over 65 years’ experience, Luxaflex has proudly become the market leader in stylish and innovative window covering solutions.

As a trusted household name, we pride ourselves on our advanced product design and functional workability. With a Dutch heritage, design and innovation are at the core of the brand. Since the invention of the Aluminium Venetian Blind, we have continued to expand the Australian product range, combining the best of international and local innovations.

  1. 1919

    Henry Sonnenberg founds his machine tool distribution, later manufacturing, company in Düsseldorff, Germany.

  2. 1933

    Henry Sonnenberg moved the company to Rotterdam in the Netherlands to escape the impending war and began the company’s Dutch heritage. This led to the establishment of the Luxaflex Window Fashions brand.

  3. 1946

    Henry Sonnenberg established a joint venture with Joe Hunter, a gifted inventor, which developed new technology and equipment to design the modern aluminium venetian blind with its thin bounce back slats. This led to the establishment of the worldwide Hunter Douglas Group which remains the market-leading group.

  4. 1953

    The Hunter Douglas Group expands its global dominance by moving into Australia and establishing its site in the Sydney suburb of Rydalmere where it still stands today.

  5. 1960 - 1970

    Hunter Douglas in Australia quickly achieved a predominant position in the Venetian Blind industry, rapidly expanding its range to include Wall Cladding, Insect Screen Doors, Slimfold Screen, Aluminium Awnings, Sundrape Woven Aluminium Drapery and Drapery Track, under several well-known brands such as Mello-Lite and Permalum.

  6. 1954

    Hunter Douglas launches its Luxaflex Window Fashions brand in Australia, introducing Australians to the Dutch heritage brand and the range of exceptionally durable and stylish window covering solutions.

  7. 1986

    Hunter Douglas, the company behind the Luxaflex brand, purchases Sunweave Textiles and moves the plant to Rydalmere where it remains today creating many of the fabrics used in the Luxaflex Roller Blind and Canvas Awning ranges.

  8. 1987

    Luxaflex® Duette® Shades launch in Australia. Innovation is in the DNA of the Luxaflex brand and this first honeycomb blind becomes the founding product in the exclusive patented softshades collections that follow it in the years to come.

  9. 1994

    Luxaflex® Silhouette® Shadings launch with the innovative S-Vane raising the industry bar for versatility, light control and style.

  10. 1997

    Luxaflex® Luminette® Privacy Sheers launch with its patented design, yet another addition to the Luxaflex exclusive softshades range, combining the best of a sheer curtain and blind in one stunning window covering.

  11. 2008

    Luxaflex® Duette® Shades range expands with the launch of the patented Duette® Architella® Shades, the best insulating window covering on the market with the unique cell-within-a-cell construction.

  12. 2009

    The contemporary series of folding arm awnings is launched.

  13. 2010

    Innovation at its finest with the launch of the patented Luxaflex Pirouette® Shadings.

  14. 2011

    The Luxaflex brand begins partnership with the successful TV show Selling Houses Australia and still continues today.

  15. 2012

    Launch of the Australian designed and made Luxaflex® Evo Awning. Designed and tested for Australian conditions.

  16. 2016

    PowerView® Home Automation is exclusively launched in the Luxaflex Australia range, the most stylish and innovative residential home automation system on the market.

  17. 2018

    Hunter Douglas, the company behind the Luxaflex brand, goes Green with the largest solar panel installation of its kind in the world, installed on the roof of its warehouse at its Australian manufacturing site in Sydney.

  18. 2019

    Luxaflex® Evo Awnings range expands with the launch of the patented Evo MagnaTrack Awning. Australia’s first magnetic retention system and only self-correcting straight drop awning on the Australian market. The Luxaflex brand celebrates 65 years in Australia.

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