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Who are Luxaflex and Hunter Douglas?

Hunter Douglas Limited is an Australian incorporated wholly owned subsidiary of the international Hunter Douglas Group, which commenced manufacturing in Australia in 1954. Hunter Douglas is a world market leader in window coverings and a major manufacturer of architectural products.

The Hunter Douglas Group has its head office in Rotterdam, The Netherlands, and a management office in Luzern, Switzerland. The Group is made up of 157 companies with 64 manufacturing and 93 assembly operations and marketing organisations in more than 100 countries.

Hunter Douglas Ltd has its headquarters in Rydalmere, Sydney, and distributes a large range of window coverings components and finished blinds across Australia. Our flagship brand is Luxaflex, marketed primarily through small, independent specialist stores which sell the Luxaflex Window Fashions brand under licence, and also through selected David Jones stores.

What we do

The Luxaflex Window Fashions brand offers the largest range of blinds, shutters and awnings in the market. The majority of our products are made to measure in our fabrication facilities in Australia to provide innovative, durable, high-quality products and efficient service for Australian consumers.

Becoming a Luxaflex Window Fashions retailer

The Alliance programs offered are not a franchise. We offer a licence program through either our Luxaflex Gallery or Luxaflex Showcase Alliance Programs.

The licence provides you access to our brands, trademarks, marketing programs and a retail program designed for small to medium business to distribute our products in Australia. A minimum criterion of loyalty of window covering purchases is required, along with the criterion to offer for sale the entire Luxaflex range of products.

Many retailers are exclusive window covering business; however, there are many that are mixed business models as part of other groups offering complementary products such as floor coverings, lighting, curtains, security doors, screens and more.

What we offer

•    No franchise turnover fees. A marketing fee is required to contribute towards brand and lead generation advertising to drive leads to your business.
•    Low working capital. All products are made to measure so there is no stock. The collection of a deposit on order provides a positive cashflow.
•    Easy access. We provide the retail showroom environment which is customised to your space, with competitive payment terms. We train you, and provide ongoing business and marketing support. We are easy to deal with.
•    Market leading retail programs. There are two distinct programs depending on the size and scale of the business and investment. The Luxaflex Gallery program is the premium, full-line retailer, with access to the entire range of products and business programs offered by Hunter Douglas. Luxaflex Showcase is a smaller retailer, with access to a comprehensive range and a generally smaller retail environment.

The Luxaflex Alliance programs are based on 5 key elements:

1.    Effective presentation and merchandising of product – the showroom
2.    Advertising and marketing
3.    Web-based technology
4.    Training
5.    Business administration and advertising support tools

Why choose the Luxaflex brand ?

Luxaflex is a market leader. We have traditionally sought to service the upper-middle market segment through our range of innovative and patented products and exceptional service. Our worldwide R&D centres design new innovations that are at the forefront of our industry.

Our marketing programs are designed to meet the needs of a discerning buyer and our stores are designed to provide them with a true retail experience. We are the only national brand that offers retail distribution opportunities, with a well known and respected brand with over 60 years of history in Australia. Our products and marketing schemes are industry leading, with a huge selection of traditional and digital media, ensuring the brand is well known within the target market.

Why should you join the Luxaflex Dealer Alliance Programs?

There are over 8 million households in Australia – think about how many window furnishings that amounts to! With the backing of our market-leading brand you have the support to establish a successful business using our proven business model opportunities.

Existing experience in window fashions retailing isn't required; we provide all the training needed for you to offer the right customer experience, and learn about products and specialist solutions.

Hunter Douglas offers an unrivalled partnership to meet your specific commercial needs under our Luxaflex Window Fashions Gallery and Luxaflex Window Fashions Showcase Alliance programs. In fact, Luxaflex is the only national brand offering a wholesaling business licencee model.

Competitor brands pale in comparison to we have to offer. No other window furnishings company in Australia offers the same complete support package comprising marketing support, manufacture and production of all products and fabrics, as well as local on-the-ground sales support.

Being part of our programs not only means access to exclusive and innovative products, but also exclusive promotions. Furthermore, there is the benefit of our ongoing advertising and public relations program, designed to ensure that the Luxaflex Window Fashions brand continues to reach its potential in the Australian market.

Hunter Douglas is also one of the most technologically advanced companies in the window fashions industry. At the back end of the Luxaflex consumer website is a dealer portal - a secure online resource and e-learning centre for every business owner. Each dealer can access the portal directly to retrieve their sales leads, access up-to-date product information and training manuals, plus much more.

What do our Luxaflex Alliance retailers say about the programs?

Jonathan Pretty, Luxaflex Window Fashions Gallery licensee at Shades of Pittwater, talks about his experience with the Gallery Program:

"I quickly learned that it wasn’t a typical franchise operation, so I would have career flexibility, which I like. It also became apparent that the business model (the marketing, sales, measuring and installation programs) was identical to the kind of business I ran in the UK which had been very successful, even though it was an entirely different industry.

"There is a great sense of family at Luxaflex - you get to know everyone that you deal with, in retail, sales or at head office - on a first-name basis. Overall I feel the Luxaflex team goes above and beyond to support us in every way. They’re a pretty impressive organisation to be honest!

"The Luxaflex Window Fashions Gallery program has been very successful for me. The team are supportive of my business, even helping me to locate premises, and advising me every step of the way. Luxaflex is a powerful brand, and the showroom fit-out is superb.

"I think some franchise businesses promise you the world, help you set up and then you never see them again. It's just not like that at Luxaflex. There is ongoing support, a fantastic range of product, and I genuinely believe they do everything they can to help you. And when people are doing everything they can, you can't really ask for any more, can you?"

Peter Kerwan, owner of Decorating Décor Interiors and a Luxaflex Showcase Alliance member, has said the following regarding his experience:

"Upon becoming a Showcase dealer, I immediately re-badged all my marketing collateral with the Luxaflex brand. It instantly brought customers to my shop because they recognised the brand and its high-quality products. As a business owner there’s nothing better than having a steady stream of customers coming in and I definitely attribute that to Luxaflex.

"The Showcase Alliance Program caught my attention because I’ve always been familiar with the Luxaflex brand and know of its strong marketing potential. I was one of the first to grab the opportunity to join the program, wherein I received access to a well-recognised brand, its market-leading products and display units, as well as the ongoing support and training that Luxaflex is renowned for."

How to take the next steps

Luxaflex Window Fashions Gallery and Showcase opportunities exist in many locations around Australia. To find out more, call Mark Futeran on 02 9638 8000 or email mark.futeran@hunterdouglas.com.au

Mark will discuss the opportunities we have available and provide a personalised presentation by one of our national business development managers.